For years, the vast majority of purchases made from e-commerce sites have relied on the same technology to keep them safe and protect consumers from identity theft.Secure socket layer, or SSL, has helped complete millions of Web transactions, often working without consumers knowing it. When an SSL connection is made, most browsers show a closed lock, a signal that a user has connected with a trusted source and that the transaction is safe from third-party hijacking.Even in the fast-growing world of e-commerce, however, online identity theft and security issues remain a major concern, one that potentially could slow online sales growth over time.More-secure options are available and have taken root in other parts of the world. U.S. shoppers, however, may be the last to embrace additional purchase authentication through the use of smart cards or digital certificates. In a recent keynote address at the RSA Security conference, Microsoft Chairman Bill Gates previewed a digital wallet approach that will be available when Vista hits shelves — the latest of several attempts to provide consumers with higher levels of security and confidence without additional passwords or other authentication requirements.In an interview with the E-Commerce Times, Neal Creighton, the CEO of GeoTrust, said… Read full this story
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EXCLUSIVE INTERVIEW GeoTrust CEO Neal Creighton on the Quest for Stronger Online Trust have 345 words, post on www.technewsworld.com at March 15, 2006. This is cached page on wBlogs. If you want remove this page, please contact us.