During a discussion about the ad ranking system of the Google AdWords advertising program and the associated AdWords Discounter feature, a friend of mine has happened to tell me the other day that according to Google you will pay only a bit more for a particular ad position on the user’s search result page than the “owner” of the ad position that is below you. (If anyone of you accrues a clickthrough.) He concluded that it would make an actual CPC column like this one for example:1st position: $1,042nd: $1,033rd: $1,024th; $1,01The question is not stupid at all, my friend is following the right path, with a little misunderstanding, though. Google says that the AdWords Discounter monitors your competition and automatically reduces your actual cost-per-click so you pay the lowest possible price for your ad’s position on the page. It also says that eligible ads are arranged according to their Ad Rank where*Rank = Bid x QS*,where QS is the Quality Score that is determined by various factors, but first of all by the Clickthrough Rate and some relevance factors.For various reasons, Google does not disclose every aspect of their algorithm but it is widely believed that the QS is… Read full this story
- [RANKINGS] Top School Pyramids & Neighborhoods Around Annandale
- [RANKINGS] Top School Pyramids & Neighborhoods Around Vienna
- [RANKINGS] Top School Pyramids & Neighborhoods Around Burke
- The Complete Works: Ranking All 374 Rolling Stones Songs
- [RANKINGS] Top School Pyramids & Neighborhoods Around Alexandria
- Super Bowl Ads: Which Brands Made The Most Of Big-Game Spotlight?
- Why Google's 'Loretta' ad won the Super Bowl
- Chrome to automatically pause Flash-based ads
- How Semly Pro helps in preventing irrelevant ads from appearing on your search results
- Discounts fail to attract car buyers as they wait for BS-VI and new launches at Auto Expo
The AdWords Ad Ranking System & The AdWords Discounter have 308 words, post on ezinearticles.com at March 8, 2008. This is cached page on wBlogs. If you want remove this page, please contact us.