Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator , and a PR strategist for brands and writers. He gives monthly book recommendations at RyanHoliday.net . What was once a fascinating yet relatively obscure subsection on a fledgling social news site is now one of the most coveted interview spots in our media world. Properly done, the Reddit AMA (short for “Ask Me Anything”) can generate hundreds of thousands of impressions and drive fans into a frenzy. It can reinvigorate an established persona or hoist a completely obscure or unusual person into the Internet spotlight. What is an AMA? It’s a thread of questions within Reddit , hosted by an interesting person who declares “I Am [Person X], Ask Me Anything.” The Reddit community responds with the type of honest, earnest and provoking questions that would rarely show up in your typical media interview. Anyone can participate, from the host to the casual Reddit user to the fans who simply upvote questions. People from all kinds of backgrounds are trying their hands at AMAs. In the last several months alone President Obama , Bill Gates , Al Gore , Arnold Schwarzenegger , Snoop… Read full this story
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