Microsoft CEO Satya Nadella isn’t one to shy away from reality. Speaking at the end of Microsoft’s Windows 10 event on Wednesday, Nadella seemed to acknowledge that many of Windows’ 1.5 billion users merely tolerate the operating system. “We want to move from people needing Windows, to choosing Windows, to loving Windows,” Nadella said. Thinking it over, I wonder if Nadella was including himself among the unenthused. Under Nadella’s “cloud-first” directive, Windows is supposed to be the home base for Microsoft services. Instead, it’s served as a breeding ground for the competition. It’s a place where people use Chrome to access Google services, chat with friends on Facebook, and play games on Steam, all at the expense of Microsoft’s alternatives. While other services have made themselves at home, Microsoft has just been running the plumbing. In Windows 10, there’s lots that looks like it might be lovable, including the virtual assistant Cortana, Xbox One game streaming, and the all-new “Project Spartan” browser. And of course, Microsoft is bringing back the pop-up Start menu that vanished in Windows 8. But Windows 10 isn’t just tacking on features and correcting missteps, it’s trying to take back the operating system from competitors who’ve… Read full this story
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With Windows 10, Microsoft Needs To Take Back Control Of Its Ecosystem have 293 words, post on www.fastcompany.com at January 24, 2015. This is cached page on wBlogs. If you want remove this page, please contact us.