How are ‘freemium’ games like “Candy Crush” making money off you? It’s through more than just ads. Schöning/ullstein bild via Getty Images Ah, my naïve little game-guzzling friend: Free games make money by selling you. And the fact that you would ask how they do it just points to how well it’s working for them. While you cheerfully crush candy or farm … villes? … picture yourself as a little hamster in the wheel of the gaming company. They’re using your hard work and dedication to keep the lights on. And they’re doing it in a few different ways. If you were to ask most people how Internet money is made on free sites or games, you’d probably get a confident answer: ads. But when most people are prodded more (“How, exactly, does having a free player look at ads make money?”), the answer might get a little more vague (“Uh, you click them sometimes? I think?”). While some games do use the click model (where advertisers pay the gaming company if someone clicks the ad), there are other games — like “Flappy Bird” — that use a pay-per-view model of ad revenue — meaning that every time someone sees… Read full this story
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