The UK food scene is increasingly dominated by social media stars, healthy-eating advocates and tech-savvy startups devising innovative ways of delivering to our doors, according to a new list of 50 influential foodies released last week. The list, compiled by advertising agency Telegraph Hill and featured in the Grocer magazine, suggests that those seeking power and influence in today’s food world would greatly benefit from being fresh-faced, Instagram-literate and more interested in the nutritional benefits of food than as an opportunity for indulgence. The No 2 spot is taken by the fitness trainer turned cookery writer Joe Wicks, who used the popularity of his Instagram feed – and a catchy diet plan – to catapult himself to the top of the bestseller lists at the start of this year. More established food personalities, who rose to renown the old-fashioned way through TV and print publishing, still feature strongly on the list – Jamie Oliver comes in at No 1 and Nigella Lawson, Gordon Ramsay and Paul Hollywood all appear in the top 20. But the digital generation is hot on their heels and several names here, such as Madeleine Shaw or Izy Hossack, only started reaching big audiences in the… Read full this story
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