Nissan’s had this Star Wars tie-in deal for years now, and there’s no evidence it makes any real sense at all, or sells cars. Well, I think Nissan finally figured out what it’s good for: making their semi-autonomous system look useless and stupid. Great job, team! Advertisement How did they pull this off? With this idiotic commercial, designed to tie in with the new Solo: A Star Wars Story movie and highlighting their ProPilot Assist Level 2 semi-autonomous system you can get on the new Rogue: Ugh. Okay. Sure, the little dog is cute, standing in for Chewbacca, with some kind of rakish pet-restraint strap echoing the Wookie’s trademark bandolier, but everything else about this ad is inane. My problem with the ad is that in the process of attempting to highlight the benefits of ProPilot assist, all it manages to do is demonstrate how fundamentally useless it, and, if we’re honest, all Level 2 autonomous systems are. Advertisement In case you’d forgotten, Level 2 systems can require the driver to take control back over with no notice, so you have to keep paying attention and (with most systems) keep your hands on the steering wheel at all times. Really,… Read full this story
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