For a brief moment, back in the early 2010s, Path flourished. The more personal, more private social network was once reportedly valued at $500 million, but after years of irrelevance, it’s shutting down next month. Path unequivocally failed, but I can’t help but wonder what would happen if we gave its original mission just one more try. The app was created in 2010 by former Facebook employee Dave Morin as a sort of anti-Facebook. It stood out with one good idea: limits for friends. You couldn’t add more than 50 people to your network when it first launched. As Facebook ballooned in size and our friend lists grew with it, Path sought to be the place where you chatted with only the people you were closest to. And for a little while, the idea seemed to work. Quickly, Google reportedly tried to gobble it up. By mid-2013, Morin proclaimed that people were checking the app “over 1 billion times per month.” Path’s minimalistic design caught my eye, but like most people, I never seriously used it. The majority of my friends weren’t on Path. They were too busy posting on Facebook and Twitter, and using neat apps like Hipstamatic. Path… Read full this story
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