By Rex Crum | [email protected] | Bay Area News GroupPUBLISHED: February 13, 2019 at 7:24 am | UPDATED: February 13, 2019 at 7:31 am A new report on the smartwatch industry says the market for the devices in the United States continues to grow, adding to Apple’s recent statements that it has seen record revenue gains from its line of Apple Watches. NPD didn’t break out unit sales figures for individual companies, but called Apple “the clear market leader” and said that the “top three brands”–Apple, Samsung and FitBit–accounted for 88 percent of the smartwatch sales during the 12-month period. NPD added that more-traditional watch makers such as Fossil, and other brands focusing on fitness applications, like Garmin, are making some inroads in the overall smartwatch market. “Over the last 18 months, smartwatch sales gained strong momentum, proving the naysayers, who didn’t think the category could achieve mainstream acceptance, had potentially judged too soon,” said NPD research analyst Weston Henderek, in a statement. NPD also said that 16 percent of American adults now own a smartwatch, up from 12 percent in December of 2017, and that the 18-34-year-old demographic is leading the industry’s growth, as 23 percent of such individuals currently… Read full this story
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