Recorded music in China has undergone an unprecedented amount of globalization and transformation over the past decade – and one company has been at the forefront of some of the sector’s most defining success stories. Outdustry, a ten-person music-industry services firm founded by Ed Peto, has quietly built out landmark management, A&R, marketing and distribution services in China for some of the world’s biggest music companies. Since its founding in 2006, Outdustry has worked on marketing campaigns in China for the likes of Warner, Universal, TaP Music and mtheory; built up Beggars China into a more profitable business for the indie label than in Japan; consulted for Spotify, providing a broad look at the Chinese market from an international streamer perspective; landed publishing cuts with Chinese stars like Bibi Zhou, TFBoys, Jike Junyi and Vision Wei through wholly-owned subsidiary Outdustry Songs; sat face-to-face with members of the National People’s Congress of China in closed-door meetings to discuss copyright law reform; and set up administration for Merlin’s non-exclusive licensing deals in China, essentially controlling local distribution for roughly 12 percent of the global digital recorded-music market. The opportunities in recorded music in China haven’t always been so vast. When Peto first set… Read full this story
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State of China's Recorded-Music Industry, As Seen Through One Of Its Quietest Yet Most Powerful Companies have 307 words, post on www.billboard.com at February 6, 2019. This is cached page on wBlogs. If you want remove this page, please contact us.