25 March 2019 • 4:15pm Apple is about to announce a new TV streaming service at its Cupertino headquarters Celebrities such as Jennifer Aniston and Oprah Winfrey are likely to attend the event Apple’s attempts to revolutionise TV will face challenges as it takes on Netflix and Amazon The iPhone maker’s launch set to be the biggest entry into media since launch of iTunes store in 2003 Apple will today unveil plans to launch a TV subscription service to rival the likes of Netflix and Amazon Prime at its Cupertino headquarters at 5PM GMT. This will be Apple’s biggest announcement that doesn’t involve a major hardware launch. The tech giant has commissioned programming from A-list names such as Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg. As well as the TV streaming service, Apple is expected to offer subscriber packages to other major TV channels and launch a subscription news and magazine app. It could also tease its plans for a similar gaming subscriber package. Auto update On Off 4:06PM Ahead of the launch, a little fun Uncharacteristically for Apple, the days leading up to this launch have been anything but silent. Tim Cook managed to turn himself into a meme, for… Read full this story
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