advertisement advertisement advertisement advertisement For as long as there's been a cadre of the rich, famous, and influential, there's also been a public fascinated by their every move. Researchers in the 1950s actually coined the term para-social interaction to describe the perceived relationship people have with public figures. advertisement advertisement Celebrity obsession may be nothing new, but how we interact with them (and who's even deserving of that title) has seen a significant evolution. Social media has given the public unprecedented access to their favorite celebrities, while simultaneously creating a new class, aka influencers. This intersection of accessibility and entrepreneurship is what cofounder and CEO Steven Galanis is using as the foundation for his company Cameo . Founded in 2017, Cameo is a platform where users pay celebrities to make personalized video messages. Celebrities on the platform—including Snoop Dogg (who's also an investor), Tituss Burgess, and Stormy Daniels—set their own rates, which can range anywhere from $25 per video to Caitlyn Jenner's exorbitant fee of $2,500. Users give a brief description of what they want them to say or who the message is for, and within a few days or even hours, a video is delivered. Cameo taps into our… Read full this story
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How celebrity shout-out startup Cameo is trying to turn its 15 minutes into full-fledged stardom have 359 words, post on www.fastcompany.com at August 17, 2019. This is cached page on wBlogs. If you want remove this page, please contact us.