By Kaya Yurieff, CNN Business Updated 1221 GMT (2021 HKT) January 4, 2021 Years before Vanessa Pappas became the public face of TikTok, she interviewed for a job hosting a car show at a buzzy video production company that helped internet personalities make money. It didn’t go so well. For starters: she was actually supposed to interview for a very different role at Next New Networks, overseeing the platform’s entertainment networks. But the producer of the web series pulled her in to audition as a host for an online show instead. While Pappas went along with it, she told the company she was better behind the camera. “She failed the audition I think,” recalled Fred Seibert, cofounder of Next New Networks, who met Pappas when he guest lectured at the New School, where she was completing a master’s degree in media studies. Pappas ultimately got the job she’d come for. Her work at Next New Networks, which included managing content development and helping creators build their followings online, paved the way for her to join YouTube, which acquired the company. At the end of 2018, she took over as the general manager of TikTok’s US operations. Vanessa Pappas, now TikTok’s… Read full this story
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