TikTok is one of the world’s largest social media platforms, and its userbase is still growing. Here’s why so many people are still addicted to TikTok and why they won’t stop using it anytime soon. A Brief Recap of TikTok TikTok has over one billion active users across the world, and that number continues to grow. If you’re currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the app. In early 2020, we explored why TikTok had so many devoted users . However, in light of its rapid and sustained growth, we wanted to explore what the app does that causes users to spend hours or even days scrolling through the TikTok feed. RELATED: What Is TikTok, and Why Are Teens Obsessed with It? The “For You” Page and the Algorithm The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app’s content discovery feed, better known as the “For You” … [Read more...] about Why Is TikTok So Popular? Why the Social Network Is Unique