"The data that I've seen seems to indicate that it doesn't really increase giving; it just spreads it out a little instead of having all holiday and end-of-year giving happen in the last week of December," he says. "My belief is that Giving Tuesday doesn't address the core challenge in nonprofit fundraising — getting in front of a donor at the moment they care about and are motivated about the nonprofit's cause. Any 'day of giving' is arbitrary, and there's really no reason why they should motivate donors. But compare that to the urgency you feel after a natural disaster ... or after reading about an abused animal — that is what motivates donors, not dates on a calendar." … [Read more...] about After Cyber Monday, People Open Their Wallets for Giving Tuesday
