Colors, we've seen before, quickly convey emotions and affect people's moods. Whether you're choosing paint for a room or are designing a presentation, this Psychology of Color chart, which matches specific Pantone colors, can come in handy. Advertisement Created by the Carey Jolliffe Graphic Arts agency, the chart covers a wide spectrum of colors (not just "green" for example, but ten shades of green/green-blue). It identifies the positive connotations for each color and, where applicable, negative ones too. Here's the full chart (click to expand or right-click to save): By the way, Pantone has a paint finder tool for matching Pantone colors. For more on color theory and graphic design principles, check out Carey Jolliffe's blog. Advertisement Mood, Emotions and Color | Carey Jolliffe Graphic Arts via Centsational Girl … [Read more...] about Pick the Right Color for Design or Decorating with This Color Psychology Chart
New York City in the summer of 1977 must have felt like the end of the Roman Empire. Sweltering heat waves turned daily life into a sticky struggle, while rising inequality and poverty levels stoked social unrest, crime, and violence. At large was the Son Of Sam, a serial killer who stalked around with a revolver in search of brown-haired female victims, and one steamy July day, a city-wide power outage plunged the island into complete darkness. The smell of apocalypse was in the air. It’s in this rare moment in American history that writer-director Alistair Banks Griffin sets his sophomore feature, The Wolf Hour, a gloomy psychological thriller interested in the distinct paranoia of a woman living in self-exile in the South Bronx. The movie, which premiered at Sundance in January, takes place almost entirely in a derelict apartment. It’s unclear just how long June Leigh (Naomi Watts), whose now-deceased grandmother owned the place, has been squatting there, though from the … [Read more...] about Naomi Watts comes unglued in the claustrophobic but thin psychological thriller
Time contracts, expands, swallows and spits you out into this instant, which feels—depending on your perspective—either impossibly remote from where you were two years ago or barely removed from it at all. Flight delays, breakups, bouts of serious illness—all can bring you back to the high school classroom where it’s somehow slo-mo clock. You feel every tick. Meanwhile, an uneventful year can spool out in what feels like six days. Or maybe the reverse is true for you. The perception of time is intensely personal, not to mention effectively unmeasurable. But few if any internal clocks are synced to UTC—no one experiences time at an even, unvarying rate. For this week’s Giz Asks, we’ve reached out to a number of experts to find out why. Aaron Sackett Associate Professor, Marketing, University of St. Thomas, who research focuses on judgement and decision-making, among other things One of the main reasons our perception of time fluctuates … [Read more...] about Why Does Time Slow Down and Speed Up?
The colors that surround us have an impact on the way we feel, and anyone who's ever studied or worked in art, design, or marketing knows this. This chart breaks down some of those connections between color and emotion, and shows you which colors to choose for the overall atmosphere you're going for. Remember, the connections between color and emotion are part art and part psychology, so don't take them too too seriously. You'll see some of the standards you probably know here, like red being a "power," high energy color while blue is a "cool" color more suitable for relaxing spaces or retreats. The graphic here even gives you a hypothetical home floor plan to help you understand which colors work best in which spaces, and which colors are reportedly responsible for which physiological effects. Scroll down to view the whole thing, or hit the link below to check it out at Design55. Advertisement The Interior Design Guide to Colouring Your Home | Design55 … [Read more...] about This Graphic Explains the Connection Between Color and Emotion
Whether you're putting together a portfolio web site or just slapping together some slides, knowing how colors affect the minds of your audience makes your message more appealing. Smashing magazine offers a post that serves as Color Psychology 101 for would-be designers. Beyond explaining which colors work as "warm" and "cool," how primaries play off secondary colors, and offering lots of keen examples of every kind of color design, Smashing's post offers some clues on how colors are perceived when images are translated to mental impressions. Here's a little primer on orange that caught me unawares: Orange is a very vibrant and energetic color. In its muted forms, it can be associated with the earth and with autumn. Because of its association with the changing seasons, orange can represent change and movement in general. Because orange is associated with the fruit of the same name, it can be associated with health and vitality. In designs, orange commands attention without being as … [Read more...] about Learn Basic Color Theory for Better Designs